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Question 1 of 50%
Question 01

How would you describe your current outreach process?

We reach out when we have time. There is no real system behind it.
We do some consistent outreach but it is not structured or tracked well.
We have a defined sequence running across multiple channels with clear follow-up steps.
Question 2 of 520%
Question 02

How well defined is your ideal commercial buyer?

We will take any commercial account that comes in. The ICP is broad.
We have a general sense of who we target but it is not written down or consistently applied.
We have a specific Ideal Customer Profile with defined criteria and a built target list.
Question 3 of 540%
Question 03

How do you follow up with prospects who do not respond right away?

We usually move on if they do not respond to the first outreach.
We follow up once or twice then stop. It depends on who remembers.
We have a nurture sequence that runs for weeks or months with defined touchpoints.
Question 4 of 560%
Question 04

How predictable is your pipeline month to month?

It depends almost entirely on referrals and timing. Good months and bad months are hard to explain.
It is somewhat predictable but we have noticeable gaps between busy periods.
We have consistent visibility into what is coming and can forecast with reasonable confidence.
Question 5 of 580%
Question 05

When a promising prospect goes quiet, what happens?

They fall off our radar. We move on and hope they come back.
We check in occasionally but there is no structured process keeping them warm.
They stay in an active sequence and continue receiving touchpoints until they opt out or convert.
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